Content Review — example.com/pricing
Verdict: Fix required — 3 high-priority actions identified
Executive summary
The pricing page ranks for relevant queries but is rarely cited as a source in AI-generated answers. It covers the right topics but lacks the structural signals AI models use to extract and reference content: no FAQ schema, no authorship signals, and no direct competitor comparison.
Prioritised actions
1. Add FAQ schema markup · High · Visibility gain: 5/5
Pages with structured FAQ schema are cited 2.4× more often in AI answers for comparison queries. Add 5–7 questions covering plan differences, free trial terms, cancellation policy, and onboarding time. Pattern frequency: 82% of cited competitors in this category use FAQ schema on their pricing page.
2. Add authorship and freshness signals · High · Visibility gain: 4/5
AI models weigh author credentials and last-reviewed dates when assessing content trustworthiness. Neither is present on this page. Add a company byline, a founding or last-updated date, and a brief credentials statement.
3. Insert a structured comparison table · Medium · Visibility gain: 4/5
Competitors appear in 67% of “best X alternative” AI answers because they have structured comparison tables. A 4-column table comparing your top 3 alternatives on key features would directly increase citation rate for high-intent queries.